Rongo, an apparel brand created for adventure and for reconnecting people with nature. Inspired by those who choose their own path, Rongo invites us to return to the essential through movement, exploration, and life in the open air.
The name comes from Rongo, the Māori god of agriculture, protector of crops and a symbol of fertility. A figure that evokes life in its purest form, connecting us to the earth, growth, and natural harmony.
“The challenge was to create an identity that encourages stepping away from concrete and screens, to rediscover the outdoors.”
The solution: a graphic system of interwoven lines, like paths that open and cross, inviting us to explore them. These lines form a strong, memorable “R”, with echoes of Māori aesthetics, acting as the brand’s symbol and icon.
The result is a bold, versatile, and meaningful identity, designed to accompany those who see nature as a space for freedom, discovery, and connection.
